Custom Shopify App Development vs Public Apps: Which Should You Choose? Running a Shopify store often means relying on apps to add features, automate tasks, improve customer experiences, and solve specific business challenges. But as a store grows, an important question comes up: should you use an existing public app from the Shopify App Store, or invest in a custom solution built specifically for your business? Lathiya Solutions helps Shopify businesses evaluate these choices based on their operational needs, growth plans, and technical requirements rather than simply choosing the most popular option. What Are Public Shopify Apps? Public Shopify apps are ready-made applications designed to serve a wide range of Shopify merchants. They are available through the Shopify App Store and typically focus on common requirements such as email marketing, reviews, inventory management, shipping, analytics, subscriptions, and customer engagement. The biggest advantage is convenience. A sto...